Ethos has to do what the elements of the speaker, traits that give us the idea that we can trust this person
Ethos - personal credibility
Pathos emotional component Great in service in sense
Logos the logic of the argument - at the core of any believable speech,essay,book
Manacles-handcuffs
MLK was using high level vocab and the crowd knew what he was saying
Alliteration and Allusion are commonly used
Liminal- refers to the state of being
what you are, when you're no longer what you used to be
Ignite- to start something but get someone excited about it
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